Zenalyst Digital | Keenan Shaw
I started my digital marketing career working on viral and guerilla marketing campaigns via social media outreach and blog content development. As a lead technical project manager, I worked on the development and deployment of multiple interactive applications designed to 10x exposure and engagement for : celebrity/influencer driven special events, movies, music festivals, beverages, bars/restaurants, charity fundraisers, and product launches.
Over the years, I've leveraged a variety of tactics and software solutions to generate key success metrics such as consumer awareness (impressions, reach), interest (visits, retention) and demand (sales, average order value). I've managed cross-functional development of interactive campaigns from end-to-end including: quizzes, games, social sweepstakes, photo/video contests.
Spending the past decade cultivating deep insights about customer behavior,I have always found great joy in learning, adapting, and applying new strategies that generate ROI. I am passionate about helping business owners increase qualified leads and turn new customers into LIFETIME CLIENTS.
I currently work full-time as the Demand Generation Manager for Tony Robbins' education company (Robbins Research International). I am responsible for managing all new client acquisition activity including Customer Experience Optimization (Split Testing, Landing Page Design, Funnel Design), List Building, SEO/SEM, Paid Traffic, and Interactive Content Strategy.
Over the past 2 years, I've contributed to achieving aggressive 20%+ growth targets in growth for physical/digital products and year-round events. In this rapid-paced environment, results-driven environment, I've helped to implement data-driven marketing culture, focusing on CORE KPI's (Customer Acquisition Cost, Earnings per Click, and Lifetime Value). This focused approach enables me to seamlessly deliver actionable insights to the C-Suite, technical, and tactical resources (design, UX, strategy, IT, and agency partners).
**Due to my contract, I am ONLY looking to work with entrepreneurs who are highly motivated to grow their businesses in non-competitive industries. Sorry, no sales trainers, personal development authors, or speakers**
I am certified in Google Analytics, Google AdWords, BingAds, and Google Tag Manager. I am always investing in learning more about digital marketing. I've taken SixthDivision's Infusionsoft Playbook Program, DigitalMarketer.com's Follow-up Machine, Ryan Levesque's Ask Method, and of course, Clickfunnels' Certified Partner Program.
I was born and raised in San Diego, CA. I enjoy travel, adventure, reading, food, and sports.
Why Choose Zenalyst?
In business, there are few things that cause more stress than the unknown. Not knowing "how" is what keeps entrepreneurs stuck. Business owners think they have a great idea, or a product, but they get stuck with questions like, "How do I build a website?", "How do I drive traffic to it?" "How to start selling my products?" "How do I use email automation tools?" and "What the heck is a funnel?"
Clickfunnels can help to solve your biggest technical problems so that you can scale on an enterprise level - even if you are a mom and pop shop. But that's only the first step. You still need help analyzing your market, designing your funnel, building your funnel, executing your plan, and optimizing your funnel to truly propel your business.
That's where we come in. We help you take the guesswork out of online marketing and we allow you to focus on working ON the business not IN the business. Imagine feeling a great sense of peace and calm every day because you have PREDICTABLE GROWTH. The power of digital media is that you now have the power INVEST capital in your growth and turn DIMES INTO DOLLARS.
Our mission is to EMPOWER and ENLIGHTEN entrepreneurs with data-driven funnels that ELIMINATE wasted spend and ENSURE growth.
Our vision is to serve growing companies at the highest level. We want to add value wherever possible by not only building great funnels, but also help to build awareness, interest, and demand to help your business become more profitable.
With Zenalyst core services we can help you to:
- Move customers up your value ladder faster
- Increase conversion rates by 120-300%
- Lower your average customer acquisition costs
- Keep you in the know through real-time dashboards
- Deliver key customer insights for advanced targeting
- Drive paid traffic from Facebook and Google
- Dive deep into your competitor's strategies to develop winning edge
- Plan each project from architecture to revenue
- Design a "Gameplan" that maps communicates the funnel across all business units (Marketing, Sales, Fulfillment, and HR)
- Develop content marketing strategy to deliver value to your audience on an ongoing basis
- Increase social media traffic and ROI
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