Brett Martucci

I grew up outside of Boston, Massachusetts and went to school at the University of Vermont in Burlington, Vermont. I earned a Bachelor's Degree in Small Business. It was a very entrepreneurial focused degree. I love the wilderness, mountains and snow, which is why I ended up here in beautiful Boulder, Colorado. I've been in sales my entire career, across several different industries. I like sales, but over the years I kept noticing clues that were telling me that I like marketing more than sales. At every sales job I've had, I never really liked the corporate marketing materials that were provided to me. I didn't think they were very good and I was always the guy who was creating his own marketing materials instead. Having the experience of being a sales person who was prospecting and closing one sale, and then another, and then another - usually over the phone - allowed the concepts of leverage and automation to emerge as being very important to me, as I realized I was not using them in my business at all. I began to see that these concepts are absolutely crucial in scaling my business, sales and income. I started to feel like I was going about things in the wrong way, and I needed to learn a new approach. I realized that one sales person can only make so many sales calls in one day, and is typically only speaking with one prospect at a time. However, a single website or webinar or sales funnel can be leveraged as if it were an entire team of sales people who are always working. Thousands of people can be visiting the funnel, reading the information, watching the videos, joining a webinar, and placing orders all at the same time. Not only that, this "team of sales people" works around the clock, 24/7, and never takes any time off. As I learned these concepts they struck me as simple yet brilliant. I was not utilizing any leverage whatsoever acting as an individual sales person. I realized that in order to scale my business, sales, and overall success - I needed to leverage the power of the internet. The primary reason I got into Internet Marketing and then building sales funnels was to give myself the knowledge and the know-how to build my own sales funnels and online product offers, and scale things up with selling my own products. I currently have a physical product that I created. It sells on Amazon and I have a few sales funnels offering that product. For my current product and any future products, I now have the knowledge and confidence to go out and build offers and sales funnels that convert - without having to hire everything out to web developers and designers and then just hope that they do a good job. When I have an idea I want to be able to jump on my computer and implement it immediately, and becoming a Clickfunnels Certified Partner has given me the skills to do that. Throughout this process of bringing my own product to market online, it became obvious to me that many people and companies out there have products that are either not selling very well online, or the products are not offered online at all because the owner of the product has no idea what to do or how to do it. Throughout my studies and research, I continually came across websites or "sales funnels" that were not really a sales funnel, they were just sort of "funnel-ish." In many cases it was obvious to me that whoever designed the particular website or funnel I was looking at may know how to build websites, but has no education in marketing, and has no idea how to build websites specifically for the purpose of converting sales. Most of them I looked at were more like a fancy online brochure for the product, and anything to do with a call to action or anything to help convince the visitor of the page to place an order was an afterthought. I have a ton of fun building product offers and sales funnels to offer them in, and I started to see how many companies and individual entrepreneurs just like myself are out there who may have a great product, but don't know how to effectively get people to buy it online. This was a skill set that I had a burning desire to learn myself, and I then realized that not everyone who has a product to sell actually has the desire to learn the ins and outs of building sales funnels - which is the perfect scenario for me to step in and help them reach success using the same skills that I've been trained to use for my own product's success.