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This funnel is a contest funnel. This funnel gets a lot of interactions and sharing online through social media. There is nothing quite as frustrating as getting new carpet and then getting a new stain on it, immediately thereafter. The winners get free cleaning kits and other fun prizes. We have found this a great way to build an email list, and not only help existing customers in a fun way, but we get new prospects to market to. This could be used for offline or online with simple tweaks. Good luck!