10 pages 0 emails
This is a great template for a low cost free + shipping ecommerce product. It has an initial sales page that activates a pop up upon a customer clicking one of the green buttons prompting them for their name and email so you can capture the lead first before they order, followed by the order page with order bump, and the order confirmation page.
It's also Google and Facebook compliant with a terms, privacy policy, and contact us pages where you can fill in your own legal and contact us information about your business.
If you've studied any of Todd Brown's marketing education this is a great minimum viable funnel. He talks about first creating minimum viable funnels which are the baseline things you need for a front end offer to see if your funnel and messaging converts first without tons of product upsells in the beginning stages of driving traffic. He says it's pointless to waste a bunch of time building out a full funnel with up and downsells before you even discover whether or not your front end offer and marketing message is dialed into your audience and is converting.
This is a perfect funnel for this type of ecommerce offer and does at least have an initial offer bump on the order page. After testing to see if your product is converting, you can add in your up and/or downsells or even a continuity offer as your additional one time offer pages before a customer gets to your order confirmation page. Once your front end product is converting,
I would also recommend building out an offer wall on the order confirmation page. If you've studied any of Russell Brunson's or Trey Lewellen's trainings, they talk about offer walls on the order confirmation page. They are three additional rows built underneath the order confirmation message that have a headline, a product picture, and a button linking to a new funnel. The products will be similar products that your customer might be interested in after going through your funnel with the buttons linking to the start of a brand new funnel with up and downsells and another offer wall on the order confirmation page. This way you have multiple opportunities to keep your customer inside and engaged with your sales process.
The sales page of the funnel is set up to emulate another of Russel's teaching which is the script for a low cost free + shipping product which is the who, what, why, how script with the catch, urgency, guarantee, and recap modifiers. It is a great script for low cost free + shipping products and you can easily substitute your own product information into the script on the page as you scroll down the page.
The who, what, why, how, catch, urgency, guarantee, and recap each have their own section to be talked about on the sales page. You simply substitute information about your product into the script telling customers who you are, what you have to sell, why they should buy your product and the benefits of doing so, and how they can get it. Then you tell them there is no catch and why there isn't. You then give them a sense of urgency and reason to buy now. You tell them about your guarantee. You then recap the offer and how to get it at the end as people tend remember only the last thing they saw.
The sales page has a video at the top where you can also make a fast 2-3 minute who, what, why, how video sales letter, but I would also test eliminating the sales video on the page and just going with a product picture to see if that increases your conversions. The funnel even comes with that split test ready to go!