2 pages 3 emails
3 Screenshots
Thankyou Page
Designed to get calls, this simple page is simple on purpose as the goal is to get the lead to call the clinic immediately which is an offer of a free complimentary acupuncture session is here.
3 Email Follow Ups To Client and 1 reminder email to owner of business
Follow up in lead generation is very important. We have found these 3 emails over a week help to get most people to call and schedule, gently reminding them the voucher will expire if they dont take action. There is also a reminder to the key person in the business about the lead to call them or email them to follow up. Phone calls work best.
Lead Capture Page
This lead capture page has been heavily tested and gets results. Changing it to a free session will definately increase your response, but when the clinic is very busy offering the $21 session will get less leads but higher quality people coming through the door.
Frequently asked questions
- Does changing the price effect the funnel?
- We have found 3 price points work best. 1. $19 2. $21 3. Free Free of course generates the most leads, so it is worth testing. If you want to fill the office free will do just that, but the quality is not as high as someone paying $19 or $21. So expect a 1 in 3-5 conversion for free leads to book in for more sessions.